The DME Team
Our mission: to simplify the interior design experience while making it highly customizable & affordable.
Sarah Honaker, Founder & CEO
Sarah Honaker, founder and CEO of DME, and her husband live in the Highlands of Louisville, Kentucky and were continually improving the interior of their home. It was very difficult to visualize where their home furnishings would go, in addition to being able to track the progress and costs of their interior design projects. Sarah decided to look for an application that would help them track and communicate the interior design process from start to finish, while allowing her to find and pull items from various vendors and shops. To her disappointment, she was unable to find a platform that accommodated her needs, so DME was born.
A few months after the application was developed, the Honakers bought a rental property in Florida, which needed many cosmetic interior design updates and changes. When Sarah received the estimates for redesigning their new vacation home, she was surprised that they came in at over $100,000. Sarah was able to use her DME App to plan, purchase, and ship all items to their vacation home right after closing. In 3 days, working with their vacation rental management property, the Honakers were able to get their vacation property completely redesigned and on the market for rent for a quarter of the initial estimates. DME saved the Honakers thousands of dollars in design costs. This was such a significant savings that Sarah felt she had to share the DME application and process with others, showing them how they too could simplify the interior design process and reduce their interior design costs. Graduated: University of Kentucky ’00 (Bachelors), Spalding University ’07 (Masters).